Welcome to Chemistry lab

Finding new ways of predicting people performance through innovation, experimentation and R&D

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About Lab
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Introduction to the Chemistry Lab with innovation expert Tom Quayle
Play Video What is WGLL 2:29
Video What is WGLL 2:29
What is WGLL
Production Creation

Working with clients to co-create innovations & IP

Research

Conducting extended research & thought leadership

Experimentation

Creating our own experiments to engage the end user

New Ventures

Investigating, incubating & launching new ventures

Client story: Client Story
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We were fortunate enough to secure SAP, one of Chemistry’s long-standing clients, as a Chemistry Lab launch partner in July 2016 and we’ve since worked together to create two award-winning initiatives…

Facebook App
Facebook App
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We co-created an app, giving candidates insight into which roles at SAP would best suit them based on their social profile, plus a game to engage potential applicants & gather behavioural data.

Online game
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We co-created an app, giving candidates insight into which roles at SAP would best suit them based on their social profile, plus a game to engage potential applicants & gather behavioural data.

iphone in hand
Our partners:
Partner
Partner
Partner
Client story: Reading FC
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We partnered with Reading FC to change how player performance is measured and developed in the Academy. They embarked on a journey that no other club has: using pyschology to convert more players to the First Team and, ultimately, get better at predicting future performance.

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Predicting Football Performance at Reading Football Club
Play Video Predicting Football Performance 5:30
Video Predicting Football Performance 5:30
Lee
Why
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Help coaches predict player performance more accurately

What
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Measure players against psychological elements crucial to performance

How
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Create bespoke I-DREAM model & talent development tool

Join the Lab

Want to be part of the innovation revolution? Leave your contact details below to register your interest.